Ever since the 2010 Football World Cup, LED advertising banners have officially been allowed in Bundesliga (German football league) stadiums. However, moving-image advertising is not a new phenomenon, but has long been rapidly increasing its market share not only in all types of sport, but also in public as well as private spaces.
On digital banners, thousands of tiny points of light create an advertising image on panels up to 180 meters long. The biggest advantage of these electronic displays is that they grab much more attention. The movement ensures onlookers perceive the advertising much more intensively. According to a study, almost twice as many spectators can remember adverts on LED banners than on conventional banners. In this way, clubs and public institutions can generate more income through increased attention. Compared to conventional banner advertising, they can generate 20 to 30 percent more income.
Leasing is an ideal solution for this effective but cost-intensive advertising platform because it offers planning security and saves liquidity. Columbus Leasing teams up with you to find your optimum leasing model.